"The fusion of consulting and design is a catalyst for innovation and progress. With passion and expertise, we can create transformative solutions that shape our world and inspire others to do the same."
April Lincoln
Partner
Our experience
Explore our case studies to see how we have helped organizations just like yours achieve their goals through strategic consulting and innovative design.

Global Fragrances and Beauty Brands Strategy
Optimized retail experience and positionning for global fragrances & beauty brands. We optimized ret...

Leading Supermarket Chain Private Labels Design
Transformed the brand of a multinational supermarket chain in the Middle East through innovative pri...

Leading Jewelry Retailer Store Design in UAE
Transformed a jewelry retailer by providing market research, design, and strategy services. Created ...

Leading Jewelry Retailer Store Design in Saudi
Revitalized a leading jewelry retailer's retail environment in Saudi Arabia by providing modern stor...

Home Decor & Accessories Retailer Store Design
Revamped Home Decor & Accessories Retailer's brand and store design with comprehensive design and st...

Global Home Decor & Accessories Store Design
Transformed small family business into a global competitor. Conducted market research, improved bran...

Leading Beauty & Fragrance Retailer Store Design
Created an innovative retail environment that merged online and offline platforms, providing a uniqu...

Luxury Beauty Retailer Store Design in Oman
Revamped shopping experience for a luxury beauty retailer in Oman with a comprehensive strategy and ...

Leading Beauty Retail Brand Store Design
Transformed a leading beauty retail brand's image and retail environment through strategic planning ...

Leading Convenience Retail Chain Marketing
Improved in-store experience and communication strategy for a leading convenience retail chain. Our ...

Leading Organic Food Store Design in UAE
Created a UAE-based organic food store shopping experience for customers. Conducted a market study, ...

Gourmet Grocer and Café Design in Dubai
Designed and implemented a unique retail experience for a leading gourmet grocer and cafe in Dubai. ...

Leading Hypermarket Chain Store Communication
Transformed the in-store communication for a leading hypermarket chain in the Middle East, resulting...

Luxurious Pharmacy Store Design in UAE
Designed a unique and luxurious pharmacy concept that set a new benchmark for luxury healthcare reta...
What we do
Our global management consultancy services are carefully designed to help you achieve your ambitions, solve your challenges and support you through the journey.
Want to know more about us?
Supporting organizations across different industries and sectors

Agribusiness
Explore our expertise in identifying market opportunities, innovating business models, introducing n...

Consumer Goods
Explore our expertise in developing brand equity and product portfolio while navigating changing con...

Retail
Explore our expertise in developing value proposition and customer experience in line with digital d...

Food and Beverages
Explore our expertise in identifying market opportunities, expanding product portfolios, solving sup...

Hospitality & Leisure
Explore our expertise in designing innovative concepts, improving customer experience, gaining custo...

Real Estate
Explore our expertise in designing innovative concepts, improving customer experience, and increasin...

Public Sector
Explore our expertise in studying markets, and designing, budgeting, and managing futuristic strateg...
Latest insights

Retail
How UAE Retailers Are Transforming Shopping with AI and Social Commerce
UAE retailers are blending AI and social media to create personalized shopping journeys. Explore how...

Retail
How UAE Retailers Are Transforming Shopping with AI and Social Commerce
UAE retailers are blending AI and social media to create personalized shopping journeys. Explore how social commerce is revolutionizing consumer behavior and digital retail strategy across the Emirate...

Agribusiness
Agribusiness Innovation Strategy in the GCC: Tech, Trends & Regional Relevance
Agribusiness in the GCC is transforming through agritech, vertical farming, and smart supply chains....

Agribusiness
Agribusiness Innovation Strategy in the GCC: Tech, Trends & Regional Relevance
Agribusiness in the GCC is transforming through agritech, vertical farming, and smart supply chains. Explore how innovation is solving food security challenges and reshaping the region’s agricultural ...

Hospitality & Leisure
Sustainable Hospitality: Enhancing Guest Experiences Through Eco-Friendly Innovations in the UAE
From green buildings to sustainable dining, UAE hotels are reimagining hospitality to meet the deman...

Hospitality & Leisure
Sustainable Hospitality: Enhancing Guest Experiences Through Eco-Friendly Innovations in the UAE
From green buildings to sustainable dining, UAE hotels are reimagining hospitality to meet the demands of eco-conscious travelers. Discover how sustainability is enhancing guest satisfaction, brand va...

Retail
Sustainable Retail Store Design for Apparel Brands: Capturing the Eco Conscious Consumer in the Middle East
Apparel brands in the Middle East are turning to sustainable retail store design to meet rising dema...

Retail
Sustainable Retail Store Design for Apparel Brands: Capturing the Eco Conscious Consumer in the Middle East
Apparel brands in the Middle East are turning to sustainable retail store design to meet rising demand for environmental responsibility. Discover strategies that blend innovation, cost-efficiency, and...

Agribusiness
Agria Potato Shortage: Why the Best Frying Potato Is Becoming Harder to Find
As Agria potatoes become harder to source, UAE food businesses face rising pressure to maintain qual...

Agribusiness
Agria Potato Shortage: Why the Best Frying Potato Is Becoming Harder to Find
As Agria potatoes become harder to source, UAE food businesses face rising pressure to maintain quality. This article explores the causes of the shortage and offers strategic sourcing solutions for fr...

Consumer Goods
AI-Driven Personalization: Transforming Retail in the GCC
Explore how AI is transforming retail in the GCC, from dynamic recommendations and AR tools to real-...

Consumer Goods
AI-Driven Personalization: Transforming Retail in the GCC
Explore how AI is transforming retail in the GCC, from dynamic recommendations and AR tools to real-time in-store analytics, creating a future of predictive, personalized shopping experiences across d...
Reimagine your career
When you join our team, you'll be working alongside some of the brightest minds in the industry, collaborating on exciting projects that challenge you to grow and learn. We're committed to fostering a culture of innovation, creativity, and excellence, and we believe that everyone on our team has something valuable to contribute.
If you're passionate about making an impact and striving for excellence, we'd love to hear from you. Our team is always looking for talented individuals to join our dynamic and innovative team, and we can't wait to see what you can bring to the table.